Investor Interest · Early Access · 2026
Sèchey proved the model. The Dryish Group scales it — a category-defining HoldCo built for how the next generation drinks. Register your interest below.
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Why Now
Alcohol is no longer the default. The next generation drinks on their own terms — and they're spending on what aligns with their identity.
Alcohol-free and functional beverages are among the fastest-growing CPG segments. Platforms that earn placement now will hold it.
Consumers are shifting toward lower-calorie, lower-alcohol, function-forward products — faster than retail models anticipated.
The three-tier system was built for ethanol volume, not curated discovery. That structural gap is the opportunity.
Why Sèchey
Category authority, retail access, and consumer trust built over years — not purchasable, not replicable. The only integrated alcohol-flexible platform operating across alcohol-free, functional, and low-ABV — spanning retail, digital, and owned brands at national scale.
Shared operating backbone reduces duplication and increases leverage across every brand in the portfolio.
Flagship store drives brand incubation and high-conversion discovery — a live testing ground for the category.
Owned brands expand gross margin structurally beyond distribution economics — private label is the engine.
Retail, DTC, hospitality, and data create diversified revenue streams and long-term defensibility.
Capital Strategy
A shared-services HoldCo converts fixed beverage infrastructure into scalable operating leverage — reducing burn, expanding margin, and compounding value across a multi-brand portfolio.
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Confidential · For qualified investors and strategic partners only